The Muslim Ummah in Lagos and Kano over the weekend were treated to the insightful family bonding campaign of the Coca-Cola company in what it termed the, ‘Iftar Wonder Table’.
Reports made available to Bayelsa Times, on Tuesday, The Quadrant disclosed that the event at the Oriwu central Mosque, Ikorodu and Gidan Makama, Kano indicate that the clerics used the occasion to drive home the virtues of family bonding and its importance in religion and humanity.
It further added that at Ikorodu, the Guest Imam, Sheikh Abdul Waasih Idrees Bawa-Allah in his Sermon, commended Coca-Cola for the initiative, which he observed was the first of its kind in Ikorodu and its environs.
According to the Marketing Director, Coca-Cola Nigeria, Bunmi Adeniba, “The goal of the Ramadan campaign is to encourage Muslim faithfuls to embrace the value of family bonding by coming together during this special time in their Faith..
“Coca-Cola seeks to emphasize the importance of the Holy Month of Ramadan as a valuable asset worth investing in the Muslim community, because we see in it an opportunity to promote family bonding.
“For us at Coca-Cola, family bonding transcends any religion as it is a tool that can help pass human values from generation to generation and help strengthen the moral bar, that the society is in dire need of at this time”.
“We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market”, said Adeniba.
In the words of the Ikorodu Guest Imam, “The Importance of family bonding during Ramadan, particularly during Iftar. Togetherness with and devotion to one’s family are virtues that the Muslim Faithful should embrace”.
“The absence of close-knit and pious families contributes to moral decadence and various social vices being witnessed among humanity. We assure Coca-Cola of our community’s readiness to continue collaborating in the promotion of Family Bonding and thoughtfulness, be it during Ramadan or at other times”, he added.
He also implored the Ummah, “To comport themselves in keeping with the dictates of the Holy Quran , not only during the holy month but all through their lives. My advised advice to all faithful is they we should remain open to one another and practice giving as preached by the prophet Muhammad during his time (SAW).
The Coca-Cola Iftar Wonder Table featured Tafsir, Islamic entertainment and special Iftar goody bags to thrill families at the various locations.
About Coca-Cola NigeriaCoca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes and Limca.